Helvetica - A documentary

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently in post-production and is slated to begin screening at film festivals worldwide starting in early 2007.

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Samsung YP-K5 - New variety of MP3

Sleek and stylish, the YP-K5 is Samsung’s latest digital audio player — the first to feature an integrated speaker. It comes in 1GB, 2GB, or 4GB capacities and sports a bright OLED display, along with touch-sensitive navigation buttons. Supported media formats includes MP3, WMA, OGG, and ASF. The YP-K5 is a DNSE DAP (Digital Natural Sound Engine) technology enhances sound quality, but the nice feature here is that it has an integrated speaker, nifty isn't it? No word yet on pricing and availability.

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Specialized Movies

Glorious web-only video content for Specialized Bicycles, in two very different styles. For the Stumpjumper mountain bike, there's a gruesome cartoon reminiscent of Happy Tree Friends or The Itchy and Scratchy Show. For the Roubaix road bike, grainy police chase video of a bicycle outrunning a cop car.

I really admire the arc of the experience from being entertained to learning about the product. It would have been nice to integrate the dealer-finder into the microsite itself, but we know this is a difficult challenge from a technical perspective. Exceptional work from our friends at Goodby, Silverstein & Partners.

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