Specialized Movies

Glorious web-only video content for Specialized Bicycles, in two very different styles. For the Stumpjumper mountain bike, there's a gruesome cartoon reminiscent of Happy Tree Friends or The Itchy and Scratchy Show. For the Roubaix road bike, grainy police chase video of a bicycle outrunning a cop car.

I really admire the arc of the experience from being entertained to learning about the product. It would have been nice to integrate the dealer-finder into the microsite itself, but we know this is a difficult challenge from a technical perspective. Exceptional work from our friends at Goodby, Silverstein & Partners.

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