Design of you brain. Mini and You

Taking the owners site and moving it a bit closer to community by allowing their owners to communicate with the manufacturer and each other. It's easy with brand like Mini, but this site does it very well.

The experience started by receiving a package in the mail which included your own decoder and special glasses, directing you to the site. I still haven't gathered all the clues to even know what it is about but it got my attention. The site also includes a sophisticated experience including the usual service information, dealer information, connection to financial services. But it goes further by offering almost a MySpace for your car including feedback from other owners about their vehicles, an owners forum, a place to upload your pictures and talk about experiences with your mini, and finally a very unique program where you can sign up for an ID, place it on your car and then use it to communicate with other mini owners through the site.

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