Marketing to the Ad Professional

Magnecote has a strange new product to sell - magnetic paper. That's right, it sticks to metal but can still be cut up or fed through a printing press.

Ad agency types are the natural audience for this innovation, and what better way to speak to them about it than with some kind of sideways marketing strategy. Hence a viral game that lightly mocks the formulaic quality of "out of the box" client pitches.

First select one of three fictional clients to pitch to, put together your team, prepare your materials, and get ready to wow.